The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be
Product Marketing

The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be

From Adreessen Horowitz- Nothing is more critical to a software-as-a-service (SaaS) business than pricing strategy. Pricing is the moment of truth for a new product…

Pay-by-Bundle: Curing Subscription Fatigue
Churn

Pay-by-Bundle: Curing Subscription Fatigue

From TheNexWeb: Its the perennial problem faced by companies across the media spectrum, from music-streaming platforms to eons-old newspapers. How do you make money in…

40 Creative Examples of Pricing Page Design for Your Inspiration
Marketing

40 Creative Examples of Pricing Page Design for Your Inspiration

From 1st Web Designer: A huge list of excellent and effective pricing pages that not only perform their job well but also add a visual…

Go Guerrilla: A DIY Guide to Product Launches
CMO

Go Guerrilla: A DIY Guide to Product Launches

From Entrepreneur.com: Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com’s…

The 8 Principles Of Product Naming
Product Marketing

The 8 Principles Of Product Naming

From FastCompany: Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat, or your brand,…