A/B testing is like sex at high school

A/B testing is like sex at high school
Marketing

From The Angel VC – A few days ago I went on record saying that A/B testing is like sex at high school. Everyone talks…

Should Search Marketers Pay Attention to Growth Hacking?

Should Search Marketers Pay Attention to Growth Hacking?
Hacking

From WordStream – Search marketing is the ultimate in mature channels, dominated by best-practice marketers who have honed their programs to the point of near-perfection….

5 Pieces of Marketing Magic from Disneyland

5 Pieces of Marketing Magic from Disneyland
Marketing

From Salesforce – Today marks the 59th anniversary of the day Disneyland opened its doors in Anaheim, CA in 1955. In those 59 years, the…

Which Type of Marketer Does It Better—Startup or Corporate?

Which Type of Marketer Does It Better—Startup or Corporate?
Marketing

From Clarity – I have spent my career running marketing organizations both large and small.  Regardless of the size of the business, marketing serves a…

Why Marketing Needs to Hire a Corporate Folklorist

Why Marketing Needs to Hire a Corporate Folklorist
Content Marketing

From Harvard Business Review – Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. Looking for…

5 Ways to Curate Content for Your Content Marketing

5 Ways to Curate Content for Your Content Marketing
Content Marketing

From Jeff Bullas- For today’s marketer, it is well known that only sharing your own content is not sufficient. Potential customers want to feel that…