Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed
CMO

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

A CMO in charge of delivering on both the vision and the model. From Harvard Business Review – A marketing revolution is under way and…

Do You Feel Pressure or Do You Apply Pressure?

Customer Churn and Lead Flow as great examples of cross-functional management issues. From Ben’s Blog (Andreessen Horowitz) – One obvious yet under-appreciated law of business…

5 Ways to Convince Your CEO to Embrace ‘Scientific’ Marketing
CMO

5 Ways to Convince Your CEO to Embrace ‘Scientific’ Marketing

From iMediaConnection-  You’re pumped. It’s time to go in a different direction. It’s time to redefine your company’s marketing approach. You’re ready and can’t wait…

What Does It Take to Be a Content Leader? 5 Experts Weigh In
CMO

What Does It Take to Be a Content Leader? 5 Experts Weigh In

From Kuno Creative: Ready to hire your first content officer? Read this post to discover what it really takes to be a content leader for…

SaaS Metrics Guide to SaaS Financial Performance
Churn

SaaS Metrics Guide to SaaS Financial Performance

From Chaotic Flow by Joel York: I’ve wrapped up the highlights of my SaaS metrics series into a tidy SaaS Metrics Guide to SaaS Financial…

Seth Godin: What Marketers Are Getting Wrong
CMO

Seth Godin: What Marketers Are Getting Wrong

From Inc.: People have enough stuff, but they don’t have enough meaning. See full story on inc.com Image courtesy of inc.com