Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed
CMO

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

A CMO in charge of delivering on both the vision and the model. From Harvard Business Review – A marketing revolution is under way and…

7 Things Great Communicators Never Do
Management

7 Things Great Communicators Never Do

From Inc. – As a business owner, you should count your voice as one of the most powerful tools at your disposal. With nothing more…

Do You Feel Pressure or Do You Apply Pressure?

Customer Churn and Lead Flow as great examples of cross-functional management issues. From Ben’s Blog (Andreessen Horowitz) – One obvious yet under-appreciated law of business…

Which Type of Marketer Does It Better—Startup or Corporate?
Marketing

Which Type of Marketer Does It Better—Startup or Corporate?

From Clarity – I have spent my career running marketing organizations both large and small.  Regardless of the size of the business, marketing serves a…

The problem with the startup pivot
Startups

The problem with the startup pivot

From Entrepreneur the Arts – Today it’s impossible to know if your startup idea will be a winner without repeated experimentation. To succeed, startups need…

Millennials Dispel 5 Myths About Their Generation
Management

Millennials Dispel 5 Myths About Their Generation

From CIO.com – Everyone is obsessed with millennials — hiring them, managing them, understanding them. But what to do millennials think about how they are…