Does ROI belong with Customer Success?

Does ROI belong with Customer Success?

From FTWorks – Francoise Tourniaire spoke at the Customer SuccessCon West conference about calculating ROI for customer success programs. In this blog post she discusses…

Top Influencers in Customer Success for 2014

Top Influencers in Customer Success for 2014

From Frontleaf – We are pleased to introduce the Frontleaf 50 to Follow, our first annual list of the movers-and-shakers in the world of Customer…

A/B testing is like sex at high school

A/B testing is like sex at high school

From The Angel VC – A few days ago I went on record saying that A/B testing is like sex at high school. Everyone talks…

Climbing the Data Analytics Ladder for Customer Success

Climbing the Data Analytics Ladder for Customer Success

From Frontleaf – The practice of Customer Success is taking off across the SaaS industry and beyond. Its become an executive priority.Its baked into the…

What’s in Your B-to-B Customer Experience Function?

What’s in Your B-to-B Customer Experience Function?

From Sirius Decisions – What’s in your customer experience function? This is not a trick question. The definition of customer experience is a moving target….

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

A CMO in charge of delivering on both the vision and the model. From Harvard Business Review – A marketing revolution is under way and…