From Clarity – I have spent my career running marketing organizations both large and small. Regardless of the size of the business, marketing serves a critical role. But what type of organization does it better?
Marketing organizations at large corporations certainly have the budgets, resources and talent to win in the marketplace. But small, focused startups with their scrappy sensibility, their test and learn approach, coupled with growth hacking capabilities tend to seize and capitalize on opportunities quickly.
Image courtesy of blog.clarity.fm