From Customer Think – Five years ago Sales Enablement was a fringe term. Today, it is one of the fastest growing positions within the sales organization. Why?

Sales leaders are asked to increase revenue with the same amount of resources. This means sales reps must be more efficient than ever before. The primary focus of sales enablement is simple: Increasing the effectiveness of each customer interaction.

Here is our more formal definition, broken into 5 Key Components:

  • Get the Right Sales Content
  • Into the Hands of the Right Sellers
  • At the Right Time
  • Through the Right Channel
  • To Move an Opportunity Forward

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