From Adreessen Horowitz- Nothing is more critical to a software-as-a-service (SaaS) business than pricing strategy. Pricing is the moment of truth for a new product and doubly so when it is a company’s first product. But far more often than not, Ive observed new startups leaving money on the table when it comes to pricing enterprise products. Ive seen founders say their product saves hundreds of thousands of dollars — yet their product is priced as if only saving thousands of dollars.
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