From HelpScout- Earning customer loyalty is an uphill battle, but it is always worth the effort. You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5% increases profits by 25%-95%. Much to everyone’s disappointment, traditional business publications often only have top-level coverage on tactics concerning retention and churn. You want deep-dive articles. You’ve heard the amazing feats from places like Disney World, which has a 70+% return rate for customers. How can you get people to love your business like that?
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