From The Angel VC – A few days ago I went on record saying that A/B testing is like sex at high school. Everyone talks about it, not very many do it in earnest. I want to follow up on the topic with some additional thoughts (don’t worry, I won’t stretch the high school analogy any further). When talking to people about A/B testing I’ve noticed that there are four (stereo) types of mindsets which prevent companies from successfully using split tests as a tool to improve their conversion funnel.
Image courtesy of blogspot.com