From Jeff Bullas – For about as long as goods have been sold, businesses have tried to engage customers through various levels of interest in what has long been referred to as the Purchase Funnel. Customers are lead from awareness to sale by way of incremental exposure to a brand or product. While these same principles still apply today, social media has shaken up the paradigm by shortening the gap between people and information, meaning that the funnel has changed and offers a new way to pull in customers and to build off brand loyalty to turn them into your public spokespeople.
Here are the 6 steps to nurturing the sales funnel with social media.
Image courtesy of jeffbullas.com